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Training, recruiting and consulting for aquariums, water parks, museums, theme parks and virtual exhibits.

Recruiting & Training Solutions for the

 Attractions & Themed Hospitality Industries

Created specifically for the industry by former industry leaders.

We're not just recruiters & trainers. We're park people, zoo people, hotel people.

We've led strategy & teams for some of the most recognizable brands. Now we're bringing that expertise to you!

Training, recruiting and consulting for hotels, resorts, zoos, entertainment and sports venues, haunted attractions and FEC's (family entertainment centers).

Why Attractions University?

  • Industry Insiders: Built by former attractions operations and HR leaders. We understand your challenges because we've lived them.

  • Proven Solutions: From strategic recruiting to practical training, our solutions are designed for real operations, not generic one size fits all approaches.

  • Flexible & Scalable: Whether you need executive hires or seasonal staff, virtual training or onsite workshops, we adapt to your budget, timeline, and operational demands.

  • Beyond Placement & Training: We offer transition coaching for new hires to integrated development programs for existing employees that help ensure long-term success, not just short-term check the box fixes.

Jamey Walls: Founder & Principal Instructor of Attractions University
  • LinkedIn

Bringing firsthand experience from over 15 years in executive roles in Learning & Development, HR & Operations for some of the industry's most recognizable brands.

Attractions and Hospitality Training Consulting and Recruiting Universal Destinations and Experiences
Attractions and Hospitality Training Consulting and Recruiting Sea World
Attractions and Hospitality Training Consulting and Recruiting Busch Gardens
Attractions and Hospitality Training Consulting and Recruiting Gaylord Hotels

"My goal is to bring proven real-world methods that respect the reality of your operation.

No consultant speak. No generic shortcuts. Just real solutions & advice that works!"

Our Services

1

Training Solutions

Develop your team at every level from frontline to executive with practical courses. Leadership development, guest experience, operations management, and more.

​Delivery Options:

  • Virtual facilitated sessions

  • Onsite workshops

  • Integrated coaching programs

  • Customized solutions

2

Recruiting Services

Find talent who fit your culture and operational demands. Our Fit Framework assesses competency, culture, and operational readiness - with optional transition coaching to ensure success.

Recruiting Services include:

  • Frontline to Executive placements

  • Seasonal surge support

  • Strategic candidate assessment

  • 90-day transition coaching

3

Advisory Services & Customized Solutions

Partner with experienced attractions professionals to tackle complex organizational challenges. From guest service strategy to new venue openings, we deliver practical solutions grounded in operational reality.

Examples include:​

  • Guest Service & Experience Strategy

  • Operational Excellence

  • Organizational & Cultural Transformation

  • Safety & HR Compliance

  • New Attraction or Venue Openings

Ready to Start the Conversation Regarding Your Needs & Potential Projects?

We have previous experience working with

Featured Course

Attractions University delivers foundational leadership skills designed specifically for leaders in the hospitality and attractions industries by former executives from some of the most recognizable brands like Disney and Universal.
Attractions University provides training and consulting services and programs for the hospitality and attractions industries, including theme parks, zoos, aquariums and family entertainment centers.

Course Overview: Leadership 101 is the foundation of our Core Curriculum, created specifically for leaders in the attractions and themed hospitality industries. It delivers the essential skills and knowledge you need to guide teams, achieve results, and create positive experiences for your people and your guests.

Target Audience: Whether you're a newly promoted manager, an aspiring leader, an individual contributor looking to develop essential leadership skills, or an experienced leader seeking to refine your approach and stay current with best practices, this course was created to meet the unique challenges and opportunities faced by leaders specific to your industries.

Course Modules:

  1. Leadership Foundations & Effective Communication

  2.  Building Trust & Team Engagement

  3.  Performance Management, Staff Training & Conflict Resolution

  4.  Leading Safety & Service

  5.  Decision-Making, Problem-Solving & Leading Change

  6.  Operational & Resource Management

Attractions University provides training and consulting services and programs for the hospitality and attractions industries, including hotels, resorts, haunted attractions and entertainment and sporting venues..

Course Duration: 6 weeks with 3 hours of live facilitated content delivery per week.

Explore course options by clicking here.

Attractions University is Your Destination for

Expert Training & Coaching Services in the

Attractions & Themed Hospitality Industries.

  • Theme Parks & Amusement Parks

  • Water Parks

  • Family Entertainment Centers

  • Zoos & Aquariums

  • Museums & Science Centers

  • Cultural Attractions

  • Adventure & Outdoor Attractions

  • Interactive & Immersive Experiences

  • Integrated & Themed Resorts

  • Cruise Lines

  • Haunted Attractions

  • Themed Dining & Retail

  • Live Shows & Entertainment

  • Cinematic Experiences

  • Educational & Interactive Experiences

  • Sports & Recreational Facilities

  • Virtual  & Augmented Reality Experiences

Updates

Stay in Touch for Future Updates,

Free Resources & New Class Offerings

Thank you for your interest!

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