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People enjoying attractions like an aquarium, water park slide, museum exhibit, roller coaster, ferris wheel, and virtual reality experience.

Attractions University

Real-World Training. Real-World Results.

Your Comprehensive Leadership Development Solution.

Created for Industry Professionals by Industry Professionals. 

Photo collage of attractions including a resort, zoo red panda, stage show ballerina, haunted house, and mother and daughter at a family fun center.

Who Are We?

Your Destination for Expert Training & Coaching Services in the Attractions & Themed Hospitality Industries.

Our training programs and coaching solutions are based on real experience. We provide our participants with leadership skills that matter, with courses created specifically for the attractions and hospitality industries by those who've led them. Beyond just theory, we also prioritize practical application to ensure maximum impact and return on investment. From your first course to your last, our goal is to provide learning opportunities that evolve as you do.

Featured Course

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Course Overview: Leadership 101 is a comprehensive online course designed specifically for leaders in the attractions and themed hospitality industries. It provides the fundamental skills and knowledge needed to effectively lead teams, drive results, and make positive impacts on your team and guests.

Target Audience: Whether you're a newly promoted manager, an aspiring leader, an individual contributor looking to develop essential leadership skills, or an experienced leader seeking to refine your approach and stay current with best practices, this course was created to meet the unique challenges and opportunities faced by leaders specific to your industries.

Course Modules:

  1.  Foundations: Leadership Styles & Approach

  2.  Effective Communication 

  3.  Building Trust & Relationships

  4.  Fundamentals of Team Leadership & Engagement

  5.  Managing Team Performance

  6.  Navigating Conflict

  7.  Decision-Making & Problem-Solving

  8.  Productivity & Time Management

  9.  Driving Positive Guest Experiences

  10.  Leading Change

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Course Format: The Essentials of Leadership is a self-paced online course featuring engaging instructional video lessons, interactive quizzes and assessments, practical assignments, and downloadable resources. You'll also have access to a supportive learning community of fellow participants and expert guidance from our Attractions University staff throughout your learning experience.

Course Duration: This course is designed to be completed in 10 to 12 weeks. However, with modules available on demand, participants have the flexibility to navigate through the course at their own pace. (For our introductory launch period only, modules will be rolled out weekly to ensure the best user experience.)

Class Content Launches May 29th 

Enroll now to secure the early launch price of $375! Prices will increase after this introductory offer. Take advantage of this opportunity to develop essential leadership skills through the most convenient and cost-effective method available.

Meet Jamey Walls:
Founder & Principal Instructor
  • LinkedIn

  • Over 25 years of leadership experience in the Attractions, Entertainment & Hospitality industries.

  • Over 15 years in executive HR roles (specializing in Learning & Organizational Development) for the following:

"Over my time in the attractions and hospitality industries, what started as a temporary job grew into a personal passion and career that has given me years of unique and unforgettable experiences. From the boardroom to the frontline, I've seen the transformative power that the right balance of competent and confident leadership can have on every guest's experience and each team member's success. My mission with Attractions University is to bring this knowledge and experience to you through effective, accessible training that meets both the needs and the flexibility of the industries."

Our Services

1

On-Demand Courses

Gain industry-specific knowledge at your own pace with our online courses. Created by experienced attractions professionals, these courses cover essential topics like leadership, operations, and guest experience. Access lessons and resources anytime, anywhere.

2

Coaching

Get personalized guidance to accelerate your career growth. Our expert coaches provide targeted support to help you identify strengths, overcome challenges, and reach your full potential. Benefit from one-on-one sessions and tailored feedback.

3

Consulting & Customized Training Solutions

We work with you to develop customized training that meets your organization's unique needs. Our consultants design and deliver programs aligned with your company's goals, focusing on areas such as

  • Leadership Development

  • Guest Service

  • Operational Excellence

  • Organizational & Cultural Transformation

  • Safety & HR Compliance

Book a Free Discovery Call to Discuss Your Needs & Potential Projects.

Attractions University is Your Destination for

Expert Training & Coaching Services in the

Attractions & Themed Hospitality Industries.

  • Theme Parks & Amusement Parks

  • Water Parks

  • Family Entertainment Centers

  • Zoos & Aquariums

  • Museums & Science Centers

  • Cultural Attractions

  • Adventure & Outdoor Attractions

  • Interactive & Immersive Experiences

  • Integrated & Themed Resorts

  • Haunted Attractions

  • Themed Dining & Retail

  • Live Shows & Entertainment

  • Cinematic Experiences

  • Educational & Interactive Experiences

  • Sports & Recreational Facilities

  • Virtual  & Augmented Reality Experiences

Updates

Stay in Touch for Future Updates,

Free Resources & New Class Offerings

Thank you for your interest!

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